Reasons Why Insurance is Important. Insurance is tricky. It's not like buying a chair or a shirt or groceries. When you buy insurance, you're buying a promise. It's a promise that if something catastrophic happens to your business, your carrier is going to assist you to make your business whole again. Sometimes, though, it's tempting to question the value of insurance because it is an intangible product . Let's back up and take a big-picture view of why insurance matters. Here are seven reasons why insurance is important. What more would you add? 1.) Insurance Keeps Commerce Moving In the days after the 9/11 attacks, there were many worries about insurance coverage. Acts of war are not covered by insurance . Was terrorism an act of war? The big question was, How would the 9/11 attacks be classified? Fortunately, the insurance industry decided the attacks were not an act of war. However, after 9/11, some insurers...